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The Next Era of Content: Marketers say they want to create data-driven content. With these three new solutions, now they can. But in the ensuing near-century, the way companies use music has been modernized. Team, is catchy enough that people are compelled to look up the tune.
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Well thats the power music can have in advertising. Having the right music in commercials is important, because it is the most effective way to create memorability. It allows people to sing or hum the song when its not on, creating associations with and attitudes towards a brand. In some cases this can transform the brand. Furthermore, commercials have also done more than just sell products — they have also managed to rejuvenate sales for some long-forgotten and unknown songwriters. Below we have compiled a list of songs made famous because they were featured on TV adverts.
Adverts can be awful, full of cringey jokes and poorly made puns. I know I usually swap to another channel when they come on, preferring to watch anything even Bargain Hunt or Keeping Up with the Kardashians in order to avoid the four minutes of promotion that inevitably come up. Yet sometimes adverts can be funny or touching and that, I feel, is largely down to the music. A classic. ON Energy have always used amazing songs in their adverts. The advert features various family settings, with the feel good song playing in the background, and through their use of the track The Lumineers soared to number 8 in the UK singles chart. This is a track that people may have not have realised was used in an advert. The public opinion of Cadbury had been slipping in the few years run up to this advertising campaign what with several of their lines being found to contain salmonella, and other such mishaps ; but with the use of Phil Collins and a gorilla, they managed to secure what is one of the greatest adverts of all time.